Don’t Let Your Customers Dictate What’s Important

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about their customers’ experiences. What is the expectation from their customers? And more specifically, what do we want our customers to experience from us? Expectations I hear it quite often that when a customer calls, we need to get it straight away, […]

When is $30 really $43

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about when something isn’t really what you think it is, in this case when it’s $30, not 30 at all, but really $43.   The Average Hourly Rate. So, I’m not talking about magic here, I’m not talking about cheating, or gambling, […]

Integrity is Worth More than Money

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about integrity. Integrity is something that sticks around for a long time. This is a subject that we don’t often talk about in an MSP. It’s actually not a topic we normally talk about in business in general. And it’s not a […]

As Important as Your Intellectual Property

In today’s post, Paul Azad, the founder of ServiceTree talks about team culture, and how we can continue to grow.   As a kid, when we grow up, we get told, just keep trying, just keep doing it, you’ll get better, you’ll get better, just don’t give up. And for a lot of things in […]

Team Culture & New Hires

In today’s post, Paul Azad, the founder of ServiceTree talks about team culture, and how your team culture is just as important in an organization as your IP.   When we talk about team culture, it’s really a warm and fuzzy word. And it’s something that a lot of people struggle to put words to […]

Hiring for the Role – Whats the Secret

In today’s post, Paul Azad, the founder of ServiceTree talks about hiring new people and hiring a new team. We have another post about hiring and staff. But on this one, I’m going to go specifically about two elements: The first one is when we’re interviewing for the role. And the second one is disc profiles.  […]

Customer Service and The Seesaw Effect

In today’s post, Paul Azad, the founder of ServiceTree talks about a few elements of an MSP and the job is going to be related to the customer, ensuring that we can achieve customer satisfaction, and also ensure that our customers are sticking around for the right reason.   Why an SLA is a powerful […]

Is Your PSA the Wife of Your MSP

In today’s post, Paul Azad, the founder of ServiceTree talks about the software stack. And specifically, the main elements of our software stack that we use in an MSP.   The reason I want to cover this is that I get an opportunity to speak to a lot of MSPs on a really regular basis. […]

The Broken Window Theory

In today’s post, Paul Azad, the founder of ServiceTree talks about The Broken Window Theory.   The idea behind it Although the broken window theory has nothing specific to do with an MSP, or actually to do with any business, it’s actually got something to do with everything we do. The broken window theory is […]

Hiring Only the Best

In today’s post Paul Azad, the founder of ServiceTree talks about hiring people.    I only hired the best   When I talked to MSPs, it sounds uncommon when we talk about our team, what they’re good at, what they’re not good at, and all those things that are related to them. it’s interesting, the […]