Authenticate the Authenticator

Hear the Article In today’s post, Dan, the host of MSP Power Up™ talks about which tools are going to authenticate the authenticator. Authenticator Tools And Security Concerns. With ServiceTree, I actually make cold calls, send cold emails and do cold outreach to MSPs. Heaven forbid someone sign up and want to talk to me […]

You Are Doing It Wrong

Hear the Article In today’s post, Dan, the host of MSP Power Up™ talks about why what you are doing it wrong. Common Mistakes In MSP Operations. Even though I don’t run an MSP, I can tell you that you are doing it wrong, 100% you’re doing it wrong. And I’ll tell you what, if […]

Can You Measure VALUE or Is The WIN-WIN Not Important

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about value. What does it really mean? How do we measure it? And more importantly, how can we provide value to our customers? When we’re talking about value, it’s generally seem too bad defined as one of those fuzzy terms that it’s […]

Don’t Dictate Your SOP On To Your Customer

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about an SOP (Standard Operating Procedure) and how it can help an MSP, and how you actually achieve having an SOP without impacting your customers? or without it dictating what you do to your customers in a negative experience that the customers […]

Don’t Let Your Customers Dictate What’s Important

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about their customers’ experiences. What is the expectation from their customers? And more specifically, what do we want our customers to experience from us? Expectations I hear it quite often that when a customer calls, we need to get it straight away, […]

When is $30 really $43

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about when something isn’t really what you think it is, in this case when it’s $30, not 30 at all, but really $43.   The Average Hourly Rate. So, I’m not talking about magic here, I’m not talking about cheating, or gambling, […]

Integrity is Worth More than Money

Hear the article In today’s post, Paul Azad, the founder of ServiceTree talks about integrity. Integrity is something that sticks around for a long time. This is a subject that we don’t often talk about in an MSP. It’s actually not a topic we normally talk about in business in general. And it’s not a […]

As Important as Your Intellectual Property

In today’s post, Paul Azad, the founder of ServiceTree talks about team culture, and how we can continue to grow.   As a kid, when we grow up, we get told, just keep trying, just keep doing it, you’ll get better, you’ll get better, just don’t give up. And for a lot of things in […]

Team Culture & New Hires

In today’s post, Paul Azad, the founder of ServiceTree talks about team culture, and how your team culture is just as important in an organization as your IP.   When we talk about team culture, it’s really a warm and fuzzy word. And it’s something that a lot of people struggle to put words to […]

Hiring for the Role – Whats the Secret

In today’s post, Paul Azad, the founder of ServiceTree talks about hiring new people and hiring a new team. We have another post about hiring and staff. But on this one, I’m going to go specifically about two elements: The first one is when we’re interviewing for the role. And the second one is disc profiles.  […]